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Abstract
- Google Maps reigns supreme in navigation apps, with 70% of customers turning to it for avoiding pace traps.
- At 27%, Waze, additionally owned by Google, got here in second amongst customers seeking to keep away from pace traps, with Apple Maps touchdown in third at 25%.
- By way of which app customers suppose is the simplest at warning about pace traps, Waze beat out each Google Maps and Apple Maps.
Relating to the nation’s hottest cellphone, Apple has a stronghold on the US market with the iPhone. In 2023, the high seven telephones bought world wide had been variations of the Apple flagship, and particularly in the USA, iOS overtook Android again in late 2022. Though Google has its work lower out for it when it comes to the cellphone gross sales race, there’s one space — particularly in regard to apps — the place it nonetheless dominates the competitors.
Seven completely different iPhone fashions outsold each Android cellphone final yr
It is Apple’s world, and we’re all simply dwelling in it
In accordance with a research performed by MarketWatch, Google Maps is essentially the most generally used navigation app, with 70 p.c of individuals turning to it for instructions when seeking to keep away from pace traps. Compared, Apple Maps is most popular by simply 25 p.c of such navigation app customers, and Waze — one other Google-owned app — is available in at 27 p.c.
Supply: MarketWatch
Particularly, the researchers initiated the survey to hone in on driving conduct and dashing developments within the US. They occurred to search out that many navigation apps do assist when it comes to alerting customers to hurry traps — about 34 p.c of respondents claimed that they’ve been notified of a pace entice by way of an app up to now.
Respondents reported that Waze was most useful in warning about pace traps, with the information saying it was 30% more practical at this process than Google Maps, and 20% more practical than Apple Maps. Amongst customers of the three apps, nevertheless, these navigating with Google Maps had been extra prone to admit to driving over the pace restrict, as proven under.
Supply: MarketWatch
Samsung is going through strain from Apple, too
Google may need dominance when it comes to navigation apps, nevertheless it has seemingly all the time been taking part in catch-up to Apple. That being mentioned, it isn’t the one firm — Samsung has seen its justifiable share of competitors from Apple merchandise as effectively. Though the corporate has 66 p.c of the smartphone market share in South Korea, which it calls house, Apple iPhone gross sales have jumped in recent times. As an illustration, iPhone 15 collection gross sales elevated 41.9 p.c within the first month after its launch in comparison with iPhone 14 collection numbers. Though Apple’s flagship nonetheless has a fraction of the market share, in comparison with Samsung, plainly the locals are welcoming the choice.
Samsung fell to second place behind Apple in world smartphone market share in 2023, in line with statistics from the Worldwide Information Company — the corporate took simply 194 p.c. In an already crowded business, these producers will proceed to really feel the strain to carry out as Apple grows in enchantment world wide.
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