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NASCAR has employed John Dahl as its new SVP Content material, bolstering the sanctioning physique’s efforts to additional join with present and new followers throughout the globe over a variety of content material platforms.
Dahl joins NASCAR after a profession at ESPN, the place he ascended from a coordinating producer to turn out to be VP and EP for Particular Tasks, Movies and Authentic Content material.
Beginning his new function on Could 1, Dahl will drive the artistic imaginative and prescient and oversee the groups accountable for all content material generated by NASCAR Studios and NASCAR Digital Media throughout a number of enterprise areas. These embody manufacturing, programming, and operations.
His scope will cowl the total spectrum of lengthy and short-form storytelling round all elements of motorsport, starting from options, documentaries, and branded content material to social media, NASCAR.com, and in-app executions for NASCAR’s major and ancillary platforms.
Dahl will report on to Tim Clark, NASCAR SVP and Chief Digital Officer, and break up his time between New York Metropolis and NASCAR’s new productions facility in Harmony, N.C.
“NASCAR has an unbelievable alternative to proceed fueling its optimistic momentum with highly effective storytelling that brings followers nearer to all the things that makes this sport so compelling, and there’s no yet another confirmed or higher outfitted to ship on that potential than John Dahl,” stated Clark. “We’re thrilled to welcome John aboard and might’t await followers to expertise all the things he and his extraordinarily proficient NASCAR teammates have to supply.”
“Over the course of my profession, I’ve been lucky to expertise firsthand NASCAR’s wealthy reservoir of characters and storylines, from the individuals behind the wheel all the best way to the tracks and followers themselves,” stated Dahl. “I’m excited to assist construct on the muse of extraordinary content material being created in and round NASCAR to present followers extra causes to interact, whether or not that is available in a TikTok video, a documentary challenge or something in between.”
A winner of 11 Emmys and three Peabody Awards, Dahl was one of many authentic govt producers on ESPN’s 30 for 30 documentary collection. He was additionally a lead govt producer on the most-viewed single documentary challenge in ESPN’s historical past – the Emmy-winning 10-part/10-hour collection The Final Dance, which chronicled NASCAR 23XI Racing workforce proprietor Michael Jordan’s remaining championship season with the Chicago Bulls.
Past these efforts, Dahl spearheaded a mess of different notable movie and documentary tasks at ESPN, together with capsule collections for the NBA’s seventy fifth anniversary, the one hundred and fiftieth anniversary of School Soccer, the SEC Storied franchise, and ESPN’s Fifty/50 initiative commemorating the fiftieth anniversary of Title IX.
Dahl served as a reporter on the Coca-Cola 600 for WBT Radio in Charlotte early in his profession, earlier than occurring to provide and oversee a number of documentary tasks across the sport. That included an prolonged characteristic on Richard Petty for CNN’s The Sporting Life with Jim Huber, in addition to work at ESPN that included the Final NASCAR anthology, the 30 for 30 documentary Tim Richmond: To the Restrict, and the movie Wendell Scott: A Race Story. He was additionally a advisor on the primary season of Netflix’s 2024 docuseries, NASCAR: Full Pace.
Artistic Artists Company (CAA) assisted NASCAR within the hiring search, following a just lately fashioned alliance between the 2 entities for illustration within the content material and media tasks house.
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