Backed by European artists and songwriters, Sony Music Group’s ‘YOUR VOICE, YOUR POWER, YOUR VOTE’ marketing campaign launches throughout the European Union in a number of languages
BRUSSELS – Thursday 2nd Could 2024 – Sony Music Group at this time introduced the launch of YOUR VOICE, YOUR, POWER, YOUR VOTE – A non-partisan marketing campaign to encourage voter participation within the European Union elections with a concentrate on younger individuals and underrepresented teams.
Run in partnership with the European Youth Discussion board, which represents over 100 youth organisations throughout the continent, the YOUR VOICE, YOUR POWER, YOUR VOTE marketing campaign will unveil a group of movies, throughout a number of platforms in a number of languages, that includes Sony Music Group’s roster of artists and songwriters.
Artists and songwriters from throughout the European Union featured within the marketing campaign embody:
Finland: Goldielocks France: Soso Maness Germany: $OHO BANI, Clueso, Lotte, Alvaro Soler, HE/RO, Joris, and Culcha Candela Italy: IL VOLO The Netherlands: Sam Feldt and Mr Belt & Wezol Poland: Szczyl Portugal: Dino D’Santiago Spain: Rozalen Sweden: Jackie Mere
“2024 is an election 12 months for nearly half the worldwide inhabitants, and civil societies thrive when everybody contributes to the democratic course of,” stated Towalame Austin, Govt Vice President for World Philanthropy and Social Influence, Sony Music Group. “Younger individuals are key to a vibrant society. They care in regards to the world we reside in and are lively and engaged day by day via widespread actions, activism and extra. Nevertheless, whereas social motion ensures their voices are heard, voting can also be key to making sure they’re listened to. We’re delighted that our artists and songwriters have come collectively to assist the Marketing campaign forward of the June European elections.”
María Rodríguez Alcázar, President of the European Youth Discussion board, added: “By our partnership with performing artists, we goal to mobilise much more younger voters for the upcoming 2024 European elections. Younger individuals are a significant a part of our societies. We’re the mobilising energy behind many actions, we take part in political debates on-line and we have interaction with our communities via youth organisations. This makes us integral to shaping democratic life. Younger individuals deserve representatives who genuinely care about our lives and prioritise our considerations and concepts. Turning as much as vote this June will make our voices heard and be certain that we aren’t ignored within the decision-making course of.”
Between sixth and ninth June 2024, the European elections will happen within the 27 EU Member States, with round 366 million EU residents referred to as to vote. YOUR VOICE, YOUR POWER, YOUR VOTE is designed to teach, have interaction and promote civic participation, constructing on Sony Music Group’s current social justice initiative to encourage civic engagement.
