The iPhone continued to dominate the U.S. smartphone market in the course of the first quarter though its share of Q1 cellphone shipments within the States was static at 52% in contrast with Q1 of 2023. Apple’s lead over second place Samsung shrunk somewhat from the 25 proportion factors benefit it had after Q1 2023 to 21 proportion factors following the opening quarter of 2024. That is as a result of
Samsung noticed its share of the U.S. smartphone market rise from 27% of shipments in the course of the first three months of 2023 to the 31% it collected throughout Q1 of 2024.
In accordance with
Counterpoint Analysis, this was one of the best U.S. first-quarter market share for Samsung since Q1 2020. There was sturdy demand for
Galaxy S24 handsets from these proudly owning older Galaxy S fashions and the sooner January seventeenth launch date (in comparison with February 1st for the
Galaxy S23 line) was cited by the analysis agency as enjoying an element in Samsung’s profitable quarter.
Everybody who took Smartphone 101 in class this previous 12 months might have advised you that Apple and Samsung are numbers one and two within the States, respectively. However are you able to inform me which producer is quantity three? Earlier than we reveal the identify of this firm, we should always level out that there’s a large drop off from Samsung’s second place 31% share of the U.S. smartphone shipments to the 9% owned by the third-place agency. The third-place agency is Motorola and the corporate’s share of smartphone shipments within the U.S. was up 1 proportion in contrast with the 8% it collected in Q1 2023.
Samsung closed the hole with Apple throughout Q1 2024
After
Apple, Samsung, and Motorola,
Google is subsequent and whereas the chart launched by Counterpoint Analysis would not point out Google’s proportion of U.S. smartphone shipments for Q1 2024, Counterpoint does say that the share did decline from the two% Pixel handsets had throughout the identical quarter in 2023. Counterpoint senior analysis analyst Maurice Klaehne mentioned, “Google declined in market share in Q1. It confronted stiff competitors from Samsung’s S24 launch. We additionally noticed decreased volumes in the direction of the tip of the quarter as Google was gearing up for the launch of the 8a just some days in the past.”
TCL additionally confirmed a decline in U.S. smartphone shipments throughout Q1 2024 on a year-over-year foundation. The corporate was answerable for 2% of U.S. smartphone shipments throughout Q1 2023 however Counterpoint didn’t reveal the decrease share of shipments TCL contributed to U.S. cellphone shipments in the course of the first quarter of 2023.
Counterpoint says that U.S. shipments of
Android telephones in Q1 declined year-over-year and cited consolidation within the low finish of the market as carriers switched from LTE telephones to 5G fashions. With the prices of 5G parts nonetheless excessive,
Android cellphone producers producing low-end telephones needed to take care of low revenue margins.
