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Firm To Contribute Almost $500,000 USD Collectively Throughout All Company Areas
Artists and Songwriters Associate with Choose Organizations to Assist Native Communities
NEW YORK, NY – October 26, 2023 – Sony Music Group (SMG) right this moment introduced its second-annual giving marketing campaign along with its international roster of artists and songwriters. Starting in November, the Firm will make donations to organizations addressing meals insecurity, homelessness and schooling all over the world for its ‘Season of Giving’ program. All through the month, SMG will facilitate charitable contributions in every area the place SMG has a presence – committing practically $500,000 USD – throughout Africa, Asia, Australia/New Zealand, Canada, Continental Europe, Latin/Iberia, United Kingdom, and the US. By the tip of the 12 months, the Firm may have donated greater than $1 million for the reason that begin of the marketing campaign in 2022.
The greater than 20 international beneficiaries of this 12 months’s marketing campaign embrace:
- Arama Kurtarma Derneği (Turkey)
- Alexandria Home (Los Angeles)
- Bread and Past (Canada)
- GO Basis (Australia)
- HARLEM GROWN INC (New York)
- Kiwi Harvest Restricted (New Zealand)
- Lagos Meals Financial institution (Nigeria)
- Luta Pela Paz (Brazil)
- Make Music Matter (Canada)
- Fashionable Girls’s Basis (Taiwan)
- Musically Fed (Nashville)
- New Horizon Youth Centre (U.Ok.)
- Overtown Youth Heart (Miami)
- Attain Out and Feed Philippines (Philippines)
- Rise Towards Starvation (Philippines)
- Santa Shoebox Venture (South Africa)
- Soles4Souls (Nashville)
- The 519 (Canada)
- The Trussell Belief (U.Ok.)
- TMR Flüchtlingshilfe Ukraine Berlin e.V. (Ukraine)
- Imaginative and prescient for Youngsters (Germany)
Of their respective communities, every artist and/or songwriter will volunteer with associate organizations, impacting greater than 3.3 million folks. Taking part volunteers this 12 months embrace:
- BARKAA (SMP Australia)
- Devon Cole and Voivod (SME Canada)
- Billy Expertise (SMP Canada)
- Halle (Columbia Information)
- Ferg (RCA Information)
- MD Chefe and DomLaike (SME Latin Iberia)
- Mimi Webb (SME U.Ok. / SMP U.Ok.)
- Lostboy (SMP U.Ok.)
- Paige (SME New Zealand)
- Shoti (SME Philippines)
In talking of the annual initiative, Towalame Austin, Government Vice President, Philanthropy and Social Influence, Sony Music Group, mentioned, “Giving again to native communities has at all times been part of Sony Music Group’s mission and philanthropic strategy. This 12 months’s Season of Giving marketing campaign – for the second 12 months in a row – reinforces that dedication and we’re thrilled to associate with such impactful organizations, alongside our artists and songwriters, to make a distinction.”
This marketing campaign represents the Firm’s ongoing philanthropic dedication to forge partnerships and help communities that want it most, inside and outdoors the music business. For ‘Season of Giving’, each international group chosen to obtain funding was decided by a gaggle of world stakeholders together with SMG’s inside job forces. Study extra about SMG’s giving strategy right here.
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