Again in December, we informed you that Apple had been speaking with media organizations like NBC Information, Condé Nast (writer of Vogue and The New Yorker), and IAC (writer of Folks, Higher Houses and Gardens, and The Day by day Beast) about shelling out $50 million to acquire content material from them. Apple reportedly desires to make use of this content material to coach a generative AI chatbot.
We do not know if any of these offers have been really made, however in line with Apple Insider, Apple is planning to spend as much as $50 million to license hundreds of thousands of images and pictures from Shutterstock, one of many leaders in offering inventory pictures within the U.S. Google, Amazon, and Meta additionally license images from Shutterstock for his or her visible AI capabilities.
We must always study far more about Apple’s AI initiative on June tenth when WWDC 2024 kicks off. Apple’s Greg Joswiak, Senior VP of Worldwide Advertising and marketing, stated on social media that the upcoming developer convention can be “Completely Unbelievable.”
A lot of the AI speak anticipated through the Keynote can be about new AI-based options coming to iOS 18 together with a attainable AI App Retailer that iPhone customers will enter so as to set up AI apps. Additionally anticipated to get an AI facelift is Apple’s digital assistant Siri which has been an underneath performer in comparison with Google Assistant. Apple has stated that so as to keep person privateness, it’s going to attempt to develop Giant Language Fashions (LLMs) that can use on-device expertise.
Apple will announce its AI initiative at WWDC 2024 on June tenth
However iOS 18‘s AI initiative won’t embody a generative chatbot in line with Bloomberg’s Mark Gurman with Apple utilizing it to enhance how iOS 18 and Siri deal with sure a number of duties for customers or, as Gurman says, “help customers of their each day lives,” For instance, Apple has already used Machine Studying to enhance issues like predictive textual content.
Apple will in all probability add a generative AI chatbot down the street which explains why it’s trying to license media content material and inventory photos. Nevertheless, Gurman was in all probability basing his forecast on Apple’s discussions with Google and Open AI with the ideas that Apple would make a deal to make use of considered one of their chatbots as an alternative of making considered one of its personal.
But when these discussions have been centered on having these two develop apps for Apple’s rumored AI App Retailer, that might imply that Apple may nonetheless be growing a generative AI chatbot of its personal for iOS 18. And that might dovetail with the persevering with discussions that Apple is having with media companies like Shutterstock.
