As a touring musician, you need to decide the right value to your live performance tickets or door cost.
Not so excessive that it turns into prohibitive for followers and you may’t fill the venue. However not so low-cost that you simply promote out immediately and depart potential income on the desk.
So are your reveals too low-cost? Or too costly?
Effectively, the reply could also be… BOTH!
Right here’s why.
Essentially the most profitable artists supply a variety of ticket costs
If a celebrity like Olivia Rodrigo or SZA performs in a metropolis close to you, do they cost one value? Most frequently not. There’s a complete vary of ticketing choices.
Within the context of YOUR music and profession, you may say, “Effectively, in fact! These superstars are enjoying huge venues. That’s simply… seating choices. Cheaper nosebleeds. Center-tier seats. And an expensive upfront part.”
You may dismiss the comparability when you play small golf equipment, general-admission venues, bar gigs, or home live shows. However don’t ignore the lesson. You CAN have a variety of ticketing choices even in these smaller settings.
Some followers are prepared to spend extra, so allow them to!
Earlier than I get to particular suggestions for premier ticketing gives, I need to clearly state the premise of this text:
Should you can earn more cash providing an unique expertise to pick followers, and providing that VIP expertise doesn’t get in the best way of you performing an amazing present for each attendee, you need to completely do it!
A bit exclusivity goes a great distance, so make sure that to have a ticket tier for a number of sorts of fan, together with:
The informal fan (basic admission, door cost, balcony seating)
The true fan (higher seating, superior admission, extra intimate experiences)
The diehard fan ( particular therapy, VIP merch, backstage entry)
How indie musicians can supply premier live performance packages
Let’s have a look at some distinctive ticketing choices you’ll have.
Home live shows:
Cost extra for the 4 or 5 seats within the entrance row
Cost extra to eat dinner with just a few followers on the host’s home earlier than the present
Cost extra for a ticket/merch bundle the place you autograph vinyl whereas speaking with the attendee
Basic-admission membership:
Cost extra for a VIP ticket the place they’ll watch from the facet of the stage
Cost extra for folks to attend your soundcheck
Cost extra for VIPs to hang around with you for quarter-hour between the soundcheck and set
Ticket/merch bundles apply right here too!
Unique merch:
Cost extra (standalone or as a ticket bundle) for merch that may solely be bought at THIS specific present
Give away signed live performance posters to anybody who buys different merch
Participatory experiences:
Cost extra to let somebody co-produce the live performance by collaborating on the setlist, props, stagewear, and so on.
Cost further for one fortunate one who’ll leap up on stage to carry out with you, or banter earlier than the music, or to suggest to their companion, or want comfortable birthday to a buddy, and so on.
Cost extra for the bar’s themed cocktail to be named by one fortunate fan
Fan recognition reductions:
Cost LESS to your fanclub subscribers or Patreon supporters
Cost LESS for anybody who owns your NFTs or holds your social token
Cost LESS (or free) to your road group or native champions
Conclusion
These are simply SOME of your choices to supply a variety of costs and experiences.
It’s possible you’ll be considerably restricted, in fact, by the ticketing platform, the venue, or the promoter. If that’s the case, work round these points by utilizing your individual e-mail checklist and issues like PayPal or Venmo.
The purpose I’m making an attempt to make: One-size-fits-all pricing often means you’re lacking out on an opportunity to earn more money and (perhaps extra vital) make deeper connections together with your viewers.
On the subject of pricing, make sure that your informal fan can afford to attend, however give anybody who needs a extra memorable expertise the flexibility to pay you for it!
