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Shoppers on the earth’s largest smartphone market have spoken and after the primary six weeks of 2024, iPhone gross sales have plunged 24% in China year-over-year. Counterpoint Analysis explains that an unusually robust January 2023 together with robust competitors is liable for the large decline. A part of that competitors comes from a resurgent Huawei which continues to be using the gorgeous success of the Mate 60 collection.
Introduced final August, the Mate 60 line is powered by the primary 5G Kirin chip produced for Huawei since 2020 when U.S. export guidelines had been put in place. These guidelines forestall foundries utilizing American expertise from transport cutting-edge chips to Huawei. In consequence, Huawei’s earlier flagship strains just like the P50, Mate 50, and P60 had been powered by Snapdragon chips that Huawei obtained a license to acquire; nonetheless, these chips had been modified in order to not work with 5G networks.
As you may need anticipated, Huawei’s introduction of the 5G Mate 60 line electrified Chinese language telephone patrons and Huawei noticed its gross sales soar 64% throughout the first six weeks of this yr in comparison with the primary six weeks of final yr.
Huawei continues to realize momentum due to the gorgeous launch of the 5G Mate 60 line
General, smartphone gross sales in China declined 7% on an annual foundation throughout the first six weeks of the yr. Vivo was the high telephone producer in China for the primary six weeks of 2024 with 18% of the market. That was regular with the 19% market share it held final yr on the identical time though gross sales declined 15% throughout the 2024 interval in contrast with 2023. After the primary month and a half final yr, Vivo was tied with Apple on the high of China’s gross sales charts.
Huwaei’s market share soared from 9% after 2023’s first six weeks to 17%. It now finds itself trailing solely Vivo in China after putting at quantity six a yr in the past. Apple and Honor tied for third, each with 16% of the Chinese language telephone market after six weeks. Final yr after the identical time, Apple was tied for first and Honor was in the midst of the pack. Whereas Apple this yr suffered by a 24% gross sales decline in China, Honor noticed gross sales rise 2% year-over-year after six weeks.
Xiaomi’s first month and a half of the brand new yr noticed its gross sales in China drop 7% leaving it in fifth place with the identical actual 14% share of China’s telephone market that it had final yr on the identical time. Ending in sixth place after a disastrous 29% gross sales decline to kick off the brand new yr was Oppo. The latter, after six weeks, owned 13% of China’s smartphone market. That was down from the 17% share it had on the identical interval final yr when it was third after Apple and Vivo first place tie.
China is the world’s largest smartphone market adopted by India at quantity two and the U.S. is quantity three.
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