We’re approaching a quarter-way level by 2024, and Netflix has had some large successes up to now. Society of the Snow and Idiot Me As soon as are maybe the 2 largest new releases of the 12 months, however we’ve additionally seen some flops. Utilizing Netflix’s high 10 information (or lack of information, maybe extra to the purpose), we will see what hasn’t labored for Netflix up to now in 2024.
Need to see our listing of flops for 2023? Yow will discover all these and the largest Netflix viewership hits for final 12 months in our complete rundown right here.
Now, let’s dig in:
Good Grief (2024)
Good Grief – Image: Netflix
The second main Netflix film launch of 2024 had so much going for it. Daniel Levy, greatest identified for his work on the beloved Schitt’s Creek sequence, could be making his directorial debut with Netflix for a comedy-drama that noticed him star alongside Ruth Negga, Himesh Patel, and Celia Imrie.
Whereas the film did enter the each day high 10s in dozens of areas, it didn’t have a lot endurance and after eight days following the discharge, the film had dropped out of the highest 10s solely. Worse nonetheless, the film didn’t make the worldwide high 10 which means it acquired lower than 8 million viewing hours in week 1 and fewer than 6 in week 2.
The film additionally acquired a restricted theatrical launch forward of it, dropping on January fifth, probably in hopes of being thought of for awards season, however the actuality for this one is that it got here and went with out a lot fanfare and can be a long-forgotten footnote by the top of the 12 months.
Spaceman (2024)
Image: Netflix
This one hurts to kind, however Spaceman places a blemish on Adam Sandler’s impeccable document for with the ability to high the Netflix charts. This had been on our most anticipated listing for the 12 months, however sadly, the film didn’t ship, at the very least by way of viewership. After a subdued begin, the film did rise in viewership in week two earlier than plummeting an astonishing 71% in viewing hours in week 3.
I’m nonetheless slightly bamboozled relating to the thought course of behind among the selections, particularly relating to the discharge window for the movie. Not solely did Netflix make this compete with Code 8: Half II, one other sci-fi film launched simply days earlier than this, however additionally they launched it in opposition to Dune Half 2, which sucked all of the oxygen out of the air.
American Conspiracy: The Octopus Murders (Season 1)
Image: Netflix
Crime documentary sequence are normally slam dunks for Netflix, however that actually wasn’t the case for The Octopus Murders when it was launched in late February 2024. Frederic famous in our high 10 report for its first week the place he referred to it as a “uncommon documentary misfire,” with the title having one of many lowest docuseries debuts since Netflix began publishing information.
Why didn’t it carry out? Might it have been as one thing as trivial because the identify being a little bit of a mouthful that doesn’t actually hook you? Did it simply get crowded out? Tell us your ideas within the feedback.
Sports activities Documentaries
Sticking with the documentaries, we transfer on to sports activities. We’re going to group a bunch of those, however regardless of huge funding and a whole lot of oxygen given to Netflix’s shoulder programming for sports activities, it seems that it’s not solely paying off with the titles launched up to now in 2024.
Break Level’s second season, launched in January, adopted within the footsteps of its first two elements by failing to register effectively within the Netflix high 10s. Likewise, Full Swing is nowhere to be discovered following the season 2 launch.
Six Nations: Full Contact didn’t make it to the Netflix high 10s following its launch regardless of rugby being well-liked in a slew of nations world wide. Method 1: Drive to Survive continues to be the gem within the crown however notably suffered one other important drop in viewership season over its debut weekend, going from 4.1M views for season 4 to 4.0M for season 5 and dropping even additional to 2.9M for season 6.
Are we placing an excessive amount of emphasis on the efficiency right here? Maybe, however both method, these are sometimes world sports activities, and the demand doesn’t appear to match the provision of titles that Netflix is pumping out.
The Netflix Slam doesn’t fairly slot in as a flop provided that it was dubbed an experiment, however that title did not hit the worldwide high 10s regardless of having comparatively good efficiency in some nations like Spain.
Frederic can be overlaying all this in additional element within the coming weeks.
The Vince Staples Present
Image: Netflix
It could be a bit untimely to incorporate The Vince Staples Present right here, provided that this appears/regarded prefer it could be an awards contender, however trying purely at efficiency, it did not make many waves when it was launched in mid-February 2024.
The restricted sequence was featured within the TV high 10s of a handful of nations, together with the US, for eight days. Nonetheless, it notably didn’t make the worldwide high 10 listing for its debut week or the following second week. This isn’t out of the norm; a number of of Netflix’s different comedy hits have additionally did not make a major influence on the highest 10s, although they did at the very least seem on the listing.
In equity, the percentages for the present succeeding within the high 10s have been stacked considerably in opposition to it, much more than common. A shortened episode rely does considerably put it on its again heels, however provided that the order of the highest 10s is now ranked by views fairly than pure viewing hours, we’d have nonetheless anticipated a bit extra endurance from the comedy.
Girls5eva (Seasons 1-3)
Image: Netflix
Seemingly out of nowhere final 12 months, Netflix introduced it will be choosing up Girls5eva not solely as a licensed title but additionally to keep away from cancelation; it’d be taking up the discharge of season 3 solely from Peacock.
Netflix in worldwide territories acquired the primary two seasons with out a lot fanfare in 2023, and though featured within the each day high 10s for 2 days in Eire, issues already weren’t trying good for the present. Then, in March 2024, Netflix launched each seasons 1 and a couple of within the US and the newly launched third season globally, and… nothing. It didn’t seem within the each day high 10s and in addition missed the worldwide high 10.
What led Netflix to revive this? Did they get the info improper or was it a case of connections in excessive locations? We’ll by no means know.
That’s all we have now for now – we’ll be updating you all year long with extra viewership misfires as and after we get them.
