The landmark partnership brings new chapter for high UK impartial feminine podcaster
London, UK – Wednesday 18th October 2023 – Sony Music Leisure (SME) right now pronounces that one of many UK’s most celebrated and profitable podcasts, How To Fail with Elizabeth Day, will be part of its sturdy podcast slate in January 2024. The landmark partnership brings the beginning of a brand new chapter for Day, one of many UK’s high impartial feminine podcasters.
The weekly sequence, hosted by creator and podcaster Elizabeth Day, has revealed over 200 episodes and reached greater than 45 million downloads since 2018.
A pioneer within the UK’s podcast panorama, Elizabeth revolutionised the interview format by celebrating all of the issues that haven’t gone proper. Along with her heat and wit, she has made How To Fail the primary port of name for the world’s most influential visitors, together with Phoebe Waller-Bridge, Stanley Tucci, Gloria Steinem, Chimamanda Ngozi Adichie, Andrew Scott and Bernadine Evaristo.
Ranging from January 2024, Sony Music Leisure will completely distribute How To Fail with Elizabeth Day. By means of the partnership, SME will even introduce a powerful subscription providing with Apple Podcasts, giving listeners extra of Elizabeth than ever earlier than and increasing the Methods to Fail model with an elevated presence throughout social media and YouTube.
Elizabeth will be part of Sony Music Leisure at IAB UK’s Podcast Upfronts on Thursday 19th October as a part of its presentation highlighting high expertise and exhibits throughout its world community.
“I’m delighted to be becoming a member of the staff at Sony Music. They have already got such a powerful podcast roster and it appears like an excellent new house for How To Fail”, Elizabeth says. “I’ve been so impressed by their experience, enthusiasm and kindness – in addition to their longstanding perception within the podcast.”
“It’s been the privilege of my life to develop How To Fail over the past 5 years and now I’m excited to embark on this new part of evolution. I can promise each single How To Fail fan that this may nonetheless be the place the place vulnerability may be shared, the place resilience may be celebrated and the place failure is solely a possibility to ask a brand new query.”
Steve Ackerman, EVP, Co-Head of International Podcasts at Sony Music Leisure says “Elizabeth Day has constructed Methods to Fail right into a powerhouse podcast whose viewers continues to develop every year. We’re thrilled for this premium present to be becoming a member of our world community and stay up for working with Elizabeth to create much more compelling content material for her loyal listeners.”
Listeners can subscribe to How To Fail with Elizabeth Day on all main podcast platforms, together with Apple Podcasts and Spotify. For extra data on different Sony podcasts, observe @SonyPodcasts on Twitter and Instagram.
