Manjummel Boys May Not Drop On OTT Anytime Quickly! (Picture Credit score –Instagram)
Not too long ago, Teja Sajja’s Telugu movie HanuMan, which was purported to be launched on Zee 5, didn’t drop on the platform, and the audiences had been requested to attend. In the meantime, the movie was confirmed to be launched in Hindi digitally after its Hindi world premiere. Now, the Malayalam movie Manjummel Boys additionally appears to face an OTT dilemma.
Whereas the audiences are eagerly awaiting for the survival thriller to drop digitally, the makers have but not discovered the proper deal for the movie. One of the best value that has been supplied is round 10 crore.
Nevertheless, after the movie has already collected nearly 130 crore in theaters worldwide, the makers of Manjummel Boys don’t need to budge from their 20 crore quote for digital rights.
Nevertheless, in latest occasions, the Malayalam trade and different South Indian industries have skilled a shift in OTT pricing. Earlier, whereas the movies had been promoting like hotcakes on OTT after their theatrical launch, now, the OTT giants imagine that purchasing a movie that carried out properly on the field workplace may not be a worthwhile deal for the OTT.
Commenting on the state of affairs, commerce analyst Sreedhar Pillai took to his X account and disclosed, “There are not any takers for the OTT rights of the tremendous mega-blockbuster Manjummel Boys because the producers are demanding 20 crore! The very best provide acquired is for 10.5 crore for all languages, which the producers say is just too little. A 12 months again, the massive 3 – Netflix, Amazon Prime, and Disney Hotstar would have grabbed it for 20+! The streaming platforms additionally level out that the movie has turn out to be a mega blockbuster in theatres and may now be launched on OTT solely after 2 to three months. So, it doesn’t make sense to purchase at fancy costs.”
The commerce analyst additionally mentioned how different South Indian flicks, like Aadu Jeevitham – The Goat Life and Varshangalkku Shesham, are nonetheless looking for the right deal earlier than their theatrical releases. Even Tamil movies with massive names have been ready for good offers. The shopping for has come all the way down to a trickle, and the price of acquisition has been slashed by 50 p.c, pointer the commerce analyst.
Amongst the previous few releases, solely Premalu (all languages besides Telugu) and Bramayugam (all languages) managed to crack respectable offers.
Now that Manjummel Boys just isn’t dropping on OTT anytime quickly and even Taja Sajja’s HanuMan has been delayed with none correct purpose, hope issues get sorted amongst the producers and the OTT giants and we get to take pleasure in these stunning movies on our screens quickly!
