Some issues should be referred to as out for what they’re, and that’s what I’m about to do proper now…
Motorola’s new Edge 50 Professional is (arguably) probably the greatest “mid-range” telephones ever launched. And that’s an enormous, daring declare – I do know…
However there’s one thing else that makes the Motorola Edge 50 Professional really “particular”, and that’s the truth that it begins at roughly €350 in India (the place it launched first), which is exactly what makes it the unbelievable deal that it’s in Asia.
Nevertheless, because it seems, the identical Motorola Edge 50 Professional will value (look ahead to it…) €700 in Europe (US launch is pending). That’s seven – zero – zero.
You don’t must Google it (and I didn’t must both) – that is essentially the most staggering market-to-market value distinction I’ve ever encountered as a tech fanatic and author. Which implies it’s time to speak about it!
What occurred to Motorola’s math? Is that this regular? Ought to individuals in Europe (and the US) begin importing their telephones, and in addition… Are phone-makers making an attempt to “tax the wealthy”?
Motorola’s new mid-range telephone prices €350 in India and €700 within the EU: Are phone-makers making an attempt to “tax the wealthy”?
The Motorola Edge 50 Professional stacks up surprisingly effectively towards the Galaxy S24 Extremely however Lenovo ought to know higher – the S24 Extremely isn’t the one to beat.
To reply the best query first, no – a telephone costing as a lot because it prices in a a unique area of the world (be it China or India) is just not “regular”. To place issues into context, right here’s a fast value comparability of a number of the hottest telephones within the EU and India:
80,000 INR (or €900 – the identical launch value because the EU)
The mid-range Galaxy A35 is priced at:
400 USD (now $340 on Amazon)
380 EUR (now solely €300 on Amazon)
30,500 INR (that’s €340)
As you may see, typically Apple/Samsung telephones are likely to value extra in Europe in comparison with the US, which is well justified by the worth of the euro/greenback, alternate charges, and the truth that smartphone costs within the EU embody tax. In India, the costs of the telephones given for example are fairly according to these in Europe.
Is Lenovo’s resolution to cost the Edge 50 Professional at €700 justifiable? For essentially the most half, probably not…
By pricing the Edge 50 Professional at €700 in Europe, Motorola is messing with the flawed fanbase. Consider it or not, many individuals assume all Android telephones are “Samsung” telephones.
Nevertheless, making an attempt to justify Lenovo’s wildly completely different pricing technique is kind of not possible for me, and that’s as a result of there’s no method the additional bills for promoting the Edge 50 Professional in Europe add as much as €350 extra in comparison with promoting the telephone in India.
Whereas a €100-150 value distinction could be greater than affordable if we took under consideration the typical earnings, import charges (that are unclear), and naturally, the EU’s tax insurance policies, charging 2x extra for a similar telephone is basically, actually laborious to rationalize.
The one affordable rationalization for the massive value disparity is that, in Lenovo’s e book, the Edge 50 Professional represents a “completely different worth” within the EU to the worth it brings to the Indian market. And one might argue that is certainly true…
The Indian smartphone market has grow to be extremely saturated up to now few years, and is rapidly catching up with the Chinese language one. There are a lot of mid-range alternate options to the Edge 50 Professional in India (the place new telephones appear to be launched on a weekly foundation), which isn’t the case in Europe, the place Chinese language phone-makers take some time to launch telephones already launched in China/India – or simply don’t do it in any respect.
Nevertheless, details are details, and the actual fact is that the Edge 50 Professional Lenovo is promoting for €700 in Europe is precisely the identical telephone you should purchase for half the worth in India. And once we ignore the context of the respective smartphone market(s), the worth proposition right here is an identical.
The truth is, one might argue the worth of the Edge 50 Professional must be as little as potential in Europe if Motorola needs to steal a few of Samsung’s (numerous) customers – which must be the final word aim of competing with the South Korean big.
Is Lenovo sabotaging Motorola? Must you purchase the Motorola Edge 50 Professional, or get a “actual” Android flagship for the flagship value?
In Europe, the €700 Motorola Edge 50 Professional appears costly subsequent to the Pixel 8, whereas the Pixel 7a is sort of half the worth (on sale).
Because of its flagship options, if the Motorola Edge 50 Professional was €500-600 on the worldwide market, it nonetheless would’ve been thought of a legitimate various to the likes of the Pixel 7a and Galaxy A55 – even when they go for €400-500. Nevertheless, at €700, the worth proposition is dramatically completely different, pitting the Edge 50 Professional towards the superior Galaxy S24 ( which is €700 on sale).
In the long run, whereas (as a European) I’ve at all times been fairly vocal relating to smartphone pricing in numerous areas of the world, what Lenovo has achieved appears to cross the road a bit of bit… And that’s an actual pity, as a result of the Edge 50 Professional (on the proper value) appears to be like like the most effective worth mid-range smartphone I’ve ever seen. Interval.
As you may learn in our full Motorola Edge 50 Professional overview, it brings a surprisingly (for Motorola) wonderful digicam system; an excellent software program expertise; super-fast charging; all-day battery life; and even satisfying efficiency for a “mid-range” telephone. It’s additionally the one mid-ranger available on the market that provides you a combo of premium extras together with IP68 mud/water-resistance, in addition to wi-fi + reverse wi-fi charging.
This makes the €350 Edge 50 Professional the best-value mid-range telephone within the loopy aggressive Indian market, and (sadly), a not-so-great “flagship” competitor in Europe, the place it goes face to face with the likes of the Galaxy S24 (€725 on sale), Pixel 8 (€580 on sale), and the less expensive Pixel 7a (€380).
Lastly, I go away to you the query whether or not Lenovo is making an attempt to “tax” the wealthy, or not. If you happen to ask me… It appears to be like prefer it. Is it the precise factor to do? I don’t know. I suppose it relies upon how “wealthy” you’re. My boss makes positive I stay center class at greatest, so don’t be imply to me within the feedback.
Find out how to get an excellent deal on the wonderful however overpriced Motorola Edge 50 Professional (trace: possibly… don’t)
The Motorola Edge 50 Professional is but to launch within the US however the telephones’ value in America will in the end decide how critical Lenovo is in regards to the loopy value distinction between the EU and Indian Edge 50 Professional.In the meantime, when you’re questioning how you can get an excellent deal on the Moto Edge 50 Professional exterior of India, why not:
Import the Edge 50 Professional – as I perceive, some on-line importers provide this imperfect resolution; or go on a vacation to India from Europe and get your Motorola Edge 50 Professional there – it’d work out cheaper!
Wait till the worth of the Edge 50 Professional comes down – provided that that is an Android telephone we’re speaking about (additionally, a Motorola), this shouldn’t take too lengthy – maybe a few months
Anticipate a deal on eBay – because it at all times occurs, somebody will purchase and (for one motive or one other) resolve to promote their new Motorola Edge 50 Professional, supplying you with an opportunity to grab this wonderful telephone for much less
Or … purchase a unique telephone – maybe Lenovo ought to study an vital lesson, and cease sabotaging itself; the Galaxy S24, Pixel 8, and Pixel 7a seem like strong alternate options relying in your funds
By the way in which, sure – I’m barely jealous of the Motorola Edge 50 Professional’s superior value in India, however I’m additionally blissful for our Indian readers who get such a tremendous deal – one which (apparently) is “unachievable” within the EU.
