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Shah Rukh Khan is on a roll. He had three releases in 2023 and the primary two movies, Jawan and Pathaan, had been all-time blockbusters. The third launch, Dunki, was additionally an honest success and it proved as soon as and for all that the famous person is right here to remain. And now, it has come to gentle that even in terms of endorsements, he’s additionally on prime.
Shah Rukh Khan, Ajay Devgn prime the record of celebrity-endorsed adverts aired throughout Indian Premier League 2024
In line with a report in The Financial Occasions dated Might 2, Shah Rukh Khan together with Ajay Devgn prime the record of celebrity-endorsed adverts aired throughout the first 37 matches of the on-going Indian Premier League (IPL). The share of their adverts was an enormous 19% as per the information sourced by the newspaper from TAM Sports activities. 65% share of the celebrity-endorsed adverts got here from advertisers like Sporta Applied sciences, Vishnu Packaging, Okay P Pan Meals, Playgames 24*7 and Coca-Cola India.
The Financial Occasions report additional stated that in final 12 months’s version of IPL, it was Aamir Khan who dominated the advert volumes for celeb TVCs. This 12 months, amongst sports activities celebrities, Virender Sehwag ranks on prime with a 7.5% share of the advert volumes, adopted by Hardik Pandya with a 7.4% share. In IPL 2023, the highest sports activities celeb was Virat Kohli.
TAM Sports activities information additionally threw gentle on the truth that the share of celebrity-endorsed commercials to the general TV advert quantity throughout IPL 2024 is at 61% whereas final 12 months, the quantity stood at 75%. In the meantime, the share of non-celebrity adverts jumped from 25% to 39% this 12 months. Furthermore, as per the report, Ecom-Gaming, Pan Masala, Aerated Mushy Drink, Face Wash and Paints had been the highest 5 classes for celeb adverts, taking an enormous chunk of 75% of advert volumes.
Talking of Ajay Devgn, he started the 12 months with the profitable supernatural thriller, Shaitaan. It was adopted by the critically acclaimed sports activities movie, Maidaan. The gifted star may have three extra releases this 12 months – Auron Mein Kahan Dum Tha on July 5, Singham Once more reportedly on Diwali and Raid 2 reportedly on November 15.
Additionally Learn: Shah Rukh Khan showcases batting expertise; son AbRam Khan bowls to Kolkata Knight Riders participant Rinku Singh, movies go viral from coaching session
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