Dubai, 13 July 2023 – Sony Music Center East introduced at present the appointment of Rami Mohsen as its new Managing Director. With over 20 years’ expertise within the leisure business, Rami brings a wealth of business experience and a confirmed monitor document of success to the corporate. Mohsen will oversee technique and operations in one of many fastest-growing music markets on the earth.
This appointment comes at a time when the MENA area posted the world’s third highest development charge in 2022, with revenues from recorded music climbing 23.8% to USD$94 million, in response to the IFPI 2023 World Music Report. Streaming accounted for the overwhelming majority of the market, accounting for a 95.5% share of whole revenues.
“We’re delighted to welcome Rami to the Sony Music Center East workforce,” mentioned Shridhar Subramaniam, President of Company Technique and Market Improvement Asia and Center East. “Along with his progressive outlook on business developments, a deep ardour for artistry, and decisive management type, Rami is well-positioned to take Sony Music Center East to new heights. His monitor document in enterprise and market technique shall be invaluable in assembly the evolving calls for of the business and showcasing the various vary of sounds and traditions that make the area’s music panorama one-of-a-kind.”
“I really feel honored to be becoming a member of Sony Music Center East and embarking on this new chapter,” added Rami Mohsen, Managing Director, Sony Music Center East. “The area’s music tradition holds a particular place in my coronary heart, and we have now distinctive musicians and performers whose artistry deserves to be acknowledged worldwide. My precedence is to have fun and protect this distinctive musical heritage whereas ushering in a contemporary wave of music and creativity. With the proficient workforce at Sony Music Center East, our ambition is to create musical experiences that resonate not solely regionally, but in addition on a world scale.”
Rami started his profession at Nogoum FM, the place he rapidly rose by means of the ranks to change into the Community Director of Nogoum FM & Nogoum FMTV. In that function, he efficiently managed radio programming, music manufacturing, and oversaw the operations of the main radio station in Egypt and the Center East.
Throughout his tenure, Rami launched the NRP manufacturing unit which allowed in-house creation of content material. The vertical integration of content material manufacturing additionally led to the institution of Nogoum Data, now acknowledged as one of many prime music labels within the MENA area.
Previous to becoming a member of Sony Music Center East, Rami additionally served because the Head of Music – Center East, North Africa & South Asia Subset at Spotify. On this capability, he was instrumental in main Spotify’s music and content material methods, in addition to elevating the corporate’s profile within the MENA area.
