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Sony Music Group Expands Past the Instrument Initiative


Cat Burns, KayCyy, DIXSON, Adam Lukas and James Everingham Named Latest Program Ambassadors and On-Website Occasion Mentors  

Now in its third 12 months, Notes for Notes® and Fender Play Basis® will be a part of to Promote Music Creativity, Schooling and Profession Growth within the US and UK Music Industries  

Program Held on the Boys & Women Membership of Metro Los Angeles – Watts-Willowbrook Clubhouse on February 1 and Harris Academy Greenwich college in London on February 9

New York, NY – January 30, 2022 – Sony Music Group (SMG) immediately introduced the worldwide enlargement of its annual Past The Instrument initiative. Now in its third 12 months, this system will embody educational activations within the U.S. and U.Ok. all through the month of February, offering worldwide assets and publicity to music professionals and creatives and collaborating with group companions to assist put together future music leaders. Since its launch, Past The Instrument has donated 1000’s of {dollars}’ value of devices, tools, software program and curriculums in addition to supplied mentoring and is heading in the right direction to help almost 10,000 college students over the course of 5 years. This 12 months, SMG will work with non-profit companions Notes for Notes® and Fender Play Basis® to convey music schooling to college students by progressive and sustainable packages that put devices and studying instruments immediately within the classroom.

On Wednesday, February 1 – forward of the 65th Annual GRAMMY Awards – Past The Instrument will launch in Los Angeles, California on the Boys & Women Membership of Metro Los Angeles – Watts-Willowbrook Clubhouse. Along with Sony Music artists, songwriters and composers, Boys & Women Golf equipment youth members will be a part of a dialogue with KayCyy, DIXSON, Adam Lukas (Bleeding Fingers Music) and James Everingham (Bleeding Fingers Music), designed to encourage U.S. attendees’ private growth and musical aspirations. As well as, nationwide non-profit group Notes for Notes® with the help of SMG, may even open its largest recording studio in LA on the clubhouse offering membership members with year-round free entry to discover, create and report music. With entry to guitars, drums, keys/synths, DJ and manufacturing gear, in addition to headphones and microphones donated by Sony Electronics, the totally outfitted digital recording studio for aspiring younger artists will work alongside a proficient Producer to develop their abilities as artists, producers, engineers and movie/TV composers.

This system will launch for the primary time in London, England on Thursday, February 9, at Harris Academy Greenwich, a college in south east London, previous to the BRIT Awards. Joined by Sony Music artist and triple BRIT Award Nominee Cat Burns, the scholars will get an opportunity to carry out after which take part in an energetic dialogue about Burns’ profession – and the evolution from being a BRIT Faculty scholar and busking on the Southbank, to reaching the largest debut hit and prime single by a feminine artist in 2022 with Go. The college was chosen in partnership with music schooling charity Restore the Music UK (RTM), who acquired a Sony Music UK Social Justice Fund grant in 2022. RTM famous that faculty has a wonderful report in growing its music program and likewise received the RTM ‘Battle of the Bands’ competitors final 12 months. Fender Play Basis® will present academic workshops and core music and sound tools to collaborating college students and lecturers thereafter. Established in 2019, the Fender Play Basis® (FPF) is a 501(c)(3) group on a mission to equip, educate and encourage the following technology of gamers by music by offering entry to devices in colleges that want it most and has already gifted guitars, basses and ukuleles to over 15,000 college students in the US. This partnership is the Basis’s first within the UK.

“It’s a privilege to proceed Sony Music Group’s Past The Instrument program this 12 months and to companion with first-class group companions, artists and songwriters to encourage and improve music teaching programs,” stated Towalame Austin, Govt Vice President, Philanthropy and Social Affect, Sony Music Group. “Creating alternatives to help underneath resourced communities – now to additionally embody the UK – is a part of the Firm’s total international giving technique and I sit up for seeing what these college students create sooner or later and on their paths to changing into unbelievable music professionals.”

“We’re so thrilled to be increasing in Los Angeles in partnership with Boys & Women Golf equipment of Metro LA,” stated Phil Gilley, Notes for Notes® Co-founder/CEO. “This studio marks our 26th and first in partnership with a significant music firm, Sony Music Group, who’ve confirmed with their help how devoted they’re to growing the following technology of artists.”

“We grateful to our companions at Sony Music Group and Notes for Notes® for the chance to broaden our music programming,” stated Patrick Mahoney, CEO of Boys & Women of Metro Los Angeles. “Entry to music is a core focus for BGCMLA and this studio will amplify alternatives for our Membership members to discover their creativity and put together for the longer term.”

“Via the Fender Play Basis, we’ve seen firsthand how offering entry to devices and music schooling can actually remodel lives,” stated Aarash Darroodi, FMIC EVP, Basic Counsel and President for Fender Play Basis.  “We’re thrilled to hitch forces with Sony Music Group to additional our mission and provides much more younger folks the chance to be taught and categorical themselves by music, fostering connection and group world wide.”

Since 2021, the Past The Instrument program grant goals to speed up fairness and entry to cutting-edge music expertise schooling for college kids in high-need colleges, positioned in traditionally excluded communities. Thus far, this system has been energetic in California, Tennessee, and Florida. The 2022-2023 program is designed to collaborate with first-class group companions, artists, and songwriters to boost music teaching programs on a worldwide scale. 




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