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NEW YORK, Could 18, 2023 /PRNewswire/ — Sony Music Masterworks, a division of Sony Music Leisure (“SME”), in the present day introduced a majority funding in Barcelona-based Proactiv Leisure, a number one producer of dwell music and experiential occasions around the globe.
The corporate — which has bought 2 million tickets over the past 5 years — works with prime expertise and types to stage live shows and festivals, touring and immersive experiences based mostly on established mental property, and dwell productions of household exhibits, theatre, musicals, and different leisure.
Below the settlement, Proactiv Leisure’s managing director Nicolas Renna will proceed to steer the corporate’s day-to-day operations and work intently with Masterworks President Mark Cavell, in addition to Sony Music Spain & Portugal President Jose-Maria Barbat on behalf of SME’s Latin Iberia area, to develop the enterprise by an expanded vary of occasions, venues, and experiences.
Based in 1987 by Horacio Renna, a pioneer in occasion manufacturing within the Spanish and Latin American markets, Proactiv Leisure’s dwell music exhibits and occasions have included performances in Spain by Andrea Bocelli, Malu, Juan Luis Guerra, Dani Martin, Juanes and Maluma, amongst others. It has additionally delivered world class exhibits based mostly on prime worldwide IP reminiscent of Disney on Ice, Disney Dwell!, The Lion King, WWE Dwell, Hamilton, the Harlem Globetrotters, Monster Jam, Harry Potter In Live performance, Star Wars In Live performance, Strolling with Dinosaurs, Marvel Universe Dwell and Peppa Pig, amongst others. Proactiv Leisure can also be the producer behind the touring experiences of Meet Vincent Van Gogh, FC Barcelona Exhibition, and Secret Backyard.
Mark Cavell, President of Sony Music Masterworks, commented, “We’re thrilled to associate with Nico and Horacio Renna to take Proactiv Leisure’s enterprise to the subsequent degree and assist extra main artists and types join with followers by high-quality productions globally. They’ve a powerful imaginative and prescient and key artistic relationships around the globe. Taken along with Sony Music’s experience, assets, and broad portfolio of dwell leisure properties, we sit up for creating much more progressive dwell experiences for audiences in all places.”
Nicolas Renna, Managing Director of Proactiv Leisure said, “I really feel very proud to proceed my father’s legacy, in addition to the work I started at Proactiv Leisure nearly 20 years in the past, with a associate like Sony Music Leisure. We share imaginative and prescient and values, and we’re firmly dedicated to creating a worldwide chief in manufacturing and promotion of dwell experiences. With the assist of Mark Cavell and the remainder of the workforce throughout SME’s world community, we’ll entry new territories, develop our portfolio of properties and generate feelings to new audiences.”
Horacio Renna, Founding father of Proactiv Leisure, added, “I’m very glad and proud that Proactiv Leisure, which I based over 35 years in the past, is becoming a member of the Sony Music Leisure household. Now we have constructed our firm to be one of many leaders in our sector and a standard-bearer by our values, professionalism, and arduous work. At this time begins a brand new period of success, made even larger by a associate with such nice historical past and world-class capabilities.”
The connection with Proactiv Leisure is the newest in a sequence of strategic partnerships and agreements advancing Sony Music Masterwork’s development as a multi-faceted worldwide leisure enterprise. Investments by Sony Music Masterworks embrace Yard Cinema, an experiential cinema occasion producer; Tradition Artistic, a manufacturing and venture administration workforce specializing in creating site-specific and bespoke initiatives in distinctive heritage and panorama settings; Holland-based GEA Dwell, which designs, represents and produces exhibits and experiences based mostly on outstanding IP in music, movie, tv, anime, and gaming; The Luna Leisure Group, the UK market-leader of open-air, drive-in and pop-up cinema experiences which additionally levels top quality location-based leisure experiences, exhibitions and occasions; MAC World, an award-winning, pan-regional live performance promotion, expertise administration, occasions and manufacturing firm based mostly in Dubai, United Arab Emirates; Raymond Gubbay Ltd., the music, dance & Mild Path/Lightscape promoter; RoadCo Leisure, the New York-based a producing and distribution company specializing in dwell leisure experiences; Seaview, the Tony and Olivier award-winning media firm with theater, movie, TV, and digital verticals; Senbla, the London-based producer/promoter of high quality music, theater and immersive occasions, exhibits and festivals; and Terrapin Station Leisure, an artist administration, tour manufacturing and sports activities/stadium consultancy firm which makes a speciality of family-friendly and brand-led occasions, immersive displays, sport exhibits, and charity live shows.
Sony Music Masterworks includes Masterworks, Sony Classical, Milan Data, XXIM Data, and Masterworks Broadway imprints. For e-mail updates and knowledge please go to www.sonymusicmasterworks.com/.
For extra data and upcoming bulletins about Proactiv Leisure go to https://proactiventertainment.com/en/dwelling.
MEDIA CONTACT:
Larissa Slezak | Sony Music Masterworks
[email protected]
SOURCE Sony Masterworks
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