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- Sony Music West Africa Launches “She Is…” Occasion to Empower and Join Feminine Music Creators
- Apr 19, 2024
On March 26 and 27 in Lagos, Nigeria, Sony Music West Africa held its extremely anticipated occasion “She Is…” in commemoration of Worldwide Ladies’s Month. The 2-day summit was devoted to empowering ladies throughout numerous fields, notably within the music and creator economic system, offering them with the data, community, and assets essential to thrive within the business.
The occasion, which gathered creatives and music fanatics alike, served as a platform to glean insights from esteemed thought leaders within the business. Day 1 commenced with participating panel periods, protecting a spectrum of subjects aimed toward fostering development and sustainability inside the music enterprise.
The primary panel, moderated by Omolola Ige, Advertising Supervisor at Sony Music West Africa, delved into the theme: “The Creator Economic system: Stand out. Earn, Make investments. Repeat.” Panelists, together with Ifeoma Uddoh, CEO & Founder, Shecluded; Adaora Oramah, CEO & Founder, Amaka Studios; Mary Edoro, Chief of Workers & Technique, BellaNaija; and Ivy Ifeoma Iboko, Model Influencer and Founder, Ivymark, shared invaluable insights from a creator’s perspective, discussing alternatives, differentiation methods, sustainable earnings, and funding avenues.
The second panel, moderated by Princess Okereugo, A&R Supervisor at Sony Music West Africa, explored the theme: “Afrobeats: Previous, Current & Future.” Panelists Addy Awofisayo, Head of Music, Sub-Saharan Africa, YouTube Music; Christel Kayibi, Director of Repertoire & Technique, Continental Europe and Africa, Sony Music; Taymi B, Famend On-Air-Persona at Beat FM & CEO, Pitchr; and Reward Israel, Head of Content material, Glitch Africa, engaged in a dynamic dialogue on the evolution and business potential of Afrobeats as a world style, sparking insightful dialogue amongst attendees.
Day 2 concluded with a vibrant mixer attended by over 150 visitors, who participated in actions starting from sip & paint to karaoke and video games. The night featured charming music performances by F3line, Salle, Elmah, and a particular acoustic set by Godwin. Moreover, visitors had been handled to a particular digital look by Aqyila, a rising TikTok sensation and Juno Awards 2024 winner.
In response to what impressed “She Is…”, lead organizer of the occasion, Blessing Manafa, Digital Providers & Partnerships Supervisor, Sony Music West Africa, mentioned, “Information is energy and energy will be measured by your community. Ladies within the music business must foster nearer and extra impactful relationships between and inside each other. It’s our hope that She Is… is the beginning of extra to come back.”
The success of “She Is…” was made attainable via the beneficiant help of sponsors together with AMAKA, Shecluded, Glitch Africa, Saturday’s Eve, BellaNaija, and Nigerian Breweries.
Sony Music West Africa stays dedicated to fostering variety, inclusion, and empowerment inside the music business, and appears ahead to future initiatives that proceed to uplift and have fun ladies in music.
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