Do your music movies go viral on platforms like TikTok and Instagram?
If not, there could also be three pretty easy changes you can also make transferring ahead to get extra eyeballs in your music video content material.
In fact, I can’t promise your movies will go “viral.”
There are plenty of variables for virality: High quality, expertise, developments, timing, algorithms.
However I CAN say a lot of the music content material that’s surfaced in my very own social feeds all through the previous yr has shared three widespread qualities.
1. You need to put up “stay” efficiency movies
All through 2023 and 2024, a lot of the music-related movies that I’ve seen going “viral” (that means a lot of views, likes, feedback, and shares) are performances. And I don’t imply live performance footage from gigs.
Regardless of how a lot you hear in regards to the recognition of GRWM movies, dance developments, or memes — in the case of music, it appears that evidently viewers on TikTok and Reels merely love seeing good performers doing their factor. Singing a music. Enjoying an instrument. Feeling the feels.
To be clear, I’ve seen some exceptions to this rule in 2024, which is good. Since that offers you extra artistic choices to your movies, and you may discover extra “vertical” approaches to the standard narrative or impressionistic music-video format.
However as a normal rule, I nonetheless assume the stay efficiency development is holding robust and needs to be the strategy you prioritize.
So… don’t fret about big-budget movies. Don’t fear about “official” music movies. Simply shoot some footage of you enjoying “stay.”
It may be in your bed room, rehearsal house, studio, a theater, a area of flowers, a mountaintop, a protest, the median of a busy roadway (security first!), a scorching air balloon, or wherever else. What’s most essential is that you simply ship an incredible efficiency.
And while you do, how must you strategy the video shoot so the viewer feels linked to your efficiency?
2. Get it multi functional take with one digicam
One other widespread high quality of viral music content material is the single-camera / single-take strategy.
A brand new iPhone is sufficient.
No edits! No cutaways! No b-roll!
Simply the intimacy of 1 digicam monitoring no matter motion is most essential within the second. And the entire real-time threat that comes with it.
I don’t imply it’s a must to publish your FIRST take. However relatively, your greatest take.
That is nice information for you, on the one hand, as a result of it tremendously reduces your manufacturing workload and funds; You don’t want a number of cameras or a number of individuals to shoot video. And also you don’t want an editor afterwards.
Nonetheless, as a result of you’ll be able to’t lean on edits to create urgency or to cover-up for awkward moments, the stress is on whereas filming.
Keep in mind, although: It’s short-form video. You’re apt to get extra views for a 15-30 second snippet than for a full 4-minute efficiency.
So in case you can solely confidently ship 30 seconds of the hook, it is likely to be greater than sufficient!
For those who’re nonetheless doubting your self, fearful that you would be able to’t even seize 30-seconds of nice visuals and nice audio concurrently…
3. You’re allowed to lip-sync in your “stay” efficiency movies
Although the visuals are essential, so is the audio. High quality sound is essential. It may’t be crap.
As I stated above, if getting good audio and video on the identical time is hectic, simply lip-sync!
Seize the good recording first, after which put effort into believably performing together with that observe. It must look convincing, however it doesn’t need to be hermetic.
Loads of the movies I see going viral in 2024 are clearly lip-synced. Others are much less clearly lip-synced. Some — I assume — are literally stay. However the level is, that distinction doesn’t actually matter for you common viewer.
It’s the kind of factor we musicians will get all twisted about, holding ourselves again from producing content material that has an opportunity of getting seen! So give your self permission to lip-sync.
You don’t need to publish the outcomes, however I’d wager you’ll get higher outcomes while you attempt it.
Conclusion
The thrilling factor about this efficiency video development is that it’s asking musicians to do the very factor you need to already really feel comfy doing: enjoying songs stay.
For those who give your self permission to lip-sync, you’re eradicating one of many largest technical hurdles to capturing good efficiency footage. And in case you decide to the single-camera / one-take strategy, these sorts of movies are literally EASIER to provide. All nice information for musicians who handle their very own social, video manufacturing, and advertising.
However developments don’t final perpetually, and the algorithms will definitely shift what they advocate finally. So bounce on this music video development in the present day.
