If the reply to all three questions is sure, let me congratulate you; you’re clearly nurturing your listing and turning followers into repeat prospects frequently. In different phrases, e-mail is a pillar of your profitability.
When you’re NOT a type of artists but, I’ve some dangerous information and some excellent news for you.
The excellent news includes you really SAVING cash whereas attaining higher outcomes everytime you e-mail followers. However earlier than we get to that, right here’s the issue…
When you answered no to the questions above then the dangerous information could also be apparent: You’re not driving sufficient income by your e-mail efforts to justify the price of a service like Mailchimp, Drip, or ConvertKit.
Don’t really feel TOO dangerous. Most musicians aren’t.
It’s possible you’ll be overpaying to your e-mail instruments as a result of:
You don’t schedule your emails
You don’t automate emails (past a welcome message)
You don’t create e-mail sequences
You don’t make sufficient gross sales provides
You don’t prioritize rising your e-mail listing at gigs
You don’t have an simple on-line lead-magnet to develop your listing
You don’t section your listing by area, gross sales historical past, or pursuits
Otherwise you don’t … ship emails in any respect
Even within the age of TikTok and Spotify, e-mail remains to be probably the most dependable methods to drive outcomes to your music. Whether or not that be boosting streams, video views, or merch and ticket gross sales.
And but so many artists underutilize their e-mail lists. And right here I’m not even speaking about making use of superior automation, sequencing, and segmentation options.
Positive, you in all probability SHOULD get round to doing that stuff sooner or later to maximise the potential of your listing. However let’s be actual; most artists undergo from a extra foundational downside.
Musicians. Simply. Don’t. Ship. Sufficient. E mail.
Let’s do some train.
Consider a advertising listing that you just’re on. Some model, store, or artist who messages you a number of instances every week, but you’re nonetheless content material to be on their listing. Whether or not you open each e-mail or not. You’re by no means offended by the frequency of their emails since you just like the character. You’re within the merchandise. You dig the vibe.
Properly, your followers in all probability like your character and dig your vibe, too. So why are you solely emailing them as soon as a month, or twice a 12 months, or… everytime you lastly get round to releasing your subsequent album??
It’s NOT an imposition to speak together with your viewers extra incessantly. And it’s not an imposition to ask them to take a selected motion: buy merch, depart a remark, and so on.
If the fan stays in your listing, they count on to listen to from you. In the event that they unsubscribe, they weren’t going to stream your album or purchase your vinyl anyway.
So neglect fancy e-mail options. Your greatest downside would be the easiest one to unravel. Simply SEND emails.
And if you happen to can remedy that downside, I wish to present you ways you might be able to cancel your month-to-month Mailchimp or Drip subscription, and get the identical or higher e-mail outcomes by Fan Attain, an e-mail function included with ReverbNation membership — which, relying in your membership tier, is FREE, $12.95/month, or $19.95/month.
Which means even ReverbNation’s Premium membership is probably going cheaper than your month-to-month e-mail invoice. PLUS ReverbNation membership consists of loads of different issues in addition to e-mail that you just’ll have to succeed:
world music distribution
promo instruments
business entry to pitch your music for radio performs, playlist placement, label offers, pageant slots, vinyl urgent, mixing and mastering mentorship, and way more
Let me set some life like expectations although. Fan Attain does NOT have ALL the superior e-mail options you’ll discover if you use costly platforms like Mailchimp and Drip.
It’s designed for simplicity.
Fan Attain makes it fast and straightforward to construct your listing, and e-mail the best segments of your viewers. And as you’ll see under, which may be greater than sufficient to search out higher outcomes out of your e-mail advertising.
The three causes most e-mail advertising platforms are prohibitively costly for the typical artist
1. The extra you employ it, the extra you pay
The truth is, you don’t want fancy automation and granular segmentation options to easily break dangerous habits and ship extra emails.
However with many e-mail instruments, the extra emails you ship, the upper your month-to-month prices.
That’s not the case with ReverbNation’s Fan Attain.
2. The larger your listing, the extra you pay (whether or not you e-mail them or not)
One other large situation with virtually all e-mail platforms? The extra folks you add to your listing, the upper your month-to-month prices, whether or not you get round to emailing them or not.
You’re paying simply to KEEP folks on an inventory you in all probability underutilize. Speak about being punished for achievement.
Once more, this isn’t the case with Fan Attain, the place you’ll be able to construct your listing in a extra worry-free manner. With a free ReverbNation membership, you’ll be able to have 500 followers in your listing. On the Primary tier, you’ll be able to have 1000. And, for only a few extra {dollars} a month, you’ll be able to improve to the Premium degree, which helps as much as 50,000 followers in your e-mail listing, AND consists of sturdy music distribution, unprecedented business entry, and promotion instruments.
All for lower than the value you may be paying to a different platform JUST for e-mail.
3. The extra options, the extra you pay (even if you happen to don’t use ‘em)
Who cares if you happen to’re allowed to have twenty completely different automated e-mail sequences working if you happen to’ve by no means even gotten round to launching the primary one!
Many e-mail platform tiers are priced as if you happen to’re some enterprise model with an enormous crew and limitless wants. However extra doubtless, you’re an artist, or a band, with a single listing of followers. Plus the necessity to simply write them easy messages now and again, communicate to them like a person, after which ask them to do one thing.
You are able to do that with Fan Attain. No frills. No further bells and whistles that you just’ll by no means use anyhow. Simply real-time e-mail messaging to your viewers every time you’ve got information to announce, tales to share, music to launch, or merchandise to promote. And the flexibility to focus on that e-mail to the best folks primarily based on location, recency, and viewers kind.
And this will get me to the primary level I wish to make. That you CAN be MORE profitable in driving outcomes from e-mail if you strip away the extra intimidating, superior options.
With e-mail advertising, musicians can do MORE with LESS
That will sound ridiculous to advertising pundits. However right here’s why I feel there’s benefit to the declare: Advertising and marketing specialists give recommendation that’s designed for the best-case situation. It’s not grounded in actuality.
They’re typically addressing a hypothetical entrepreneur with a number of time to construct and tinker. Enough funds to check merchandise and craft messages. The experience to tie all of the digital parts collectively. The willingness to check outcomes and modify methods accordingly. They’re addressing somebody who view themselves as a enterprise first, with the aim of promoting a product.
Does that sound such as you? Whilst you’re driving between gigs, spending hours to shoot a 15-second TikTok, attempting to determine the way to sidechain vocal compression in your subsequent dwelling recording, altering the strings in your guitar?
When you’ve learn this far, it’s in all probability NOT you — which is why you’re searching for an easier and extra reasonably priced answer. You’re an artist first, and to the diploma that includes advertising your inventive merchandise, properly, you even have competing duties… to tour, to make new songs, and so forth.
That’s why for a typical unbiased musician, e-mail is normally an afterthought, one thing you suppose to make use of when there’s apparent information. And in addition to that it goes uncared for. I’ll reiterate that there’s no sense in paying tons of cash out-of-pocket month after month for a software you underutilize.
Streamlining your music marketing via email
However I’ll go a step additional. I feel that if you strip away the intimidating options (automations and sequences, limitless tagging and segmentation, designing an e-mail marketing campaign from scratch), you’re left with one thing way more intuitive and usable. All you REALLY want, if we’re being life like, is a solution to seize followers’ contact data, robotically ship a welcome message, have a easy textual content field to sometimes write your followers, the flexibility so as to add a hyperlink, photograph, or button, and hit ship.
Enter Fan Attain! The actual-time, streamlined e-mail advertising software for musicians that’s already included in your ReverbNation membership, together with all of the issues I discussed above: world music distribution, limitless pitching for playlists, festivals, label offers, radio spins, vinyl urgent, mixing and mastering mentorship, and way more.
You may actually construct and ship emails in 2 minutes.
Simply choose what you wish to discuss from the dropdown menu, and Fan Builder will robotically pull that track, album, video, or occasion into the e-mail.
When you desire to create a message from scratch, simply choose “Replace to Followers.”
Then write your e-mail.
Add any pics or hyperlinks, if wanted.
If you wish to have a particular design to your e-mail, you’ll be able to immediately select from an inventory of templates.
Need additional customization?
You’ve acquired it…
Need intuitive and immediate listing segmentation and e-mail concentrating on?
You’ve acquired it!
Choose which forms of folks out of your viewers you wish to contact:
Followers
Artists / Musicians
Labels
Venues
Promoters
Goal your message primarily based on location (or ship it to everybody).
Select whether or not you wish to ship it to newer subscribers (folks added within the final 30 days), or everybody.
Then ship it!
And sure, you’ll be able to ship a check e-mail to your self to verify that hyperlinks are energetic and the design seems good.
It’s actually that straightforward.
And the simplicity is strictly what makes me suspect you’ll get MORE out of Fan Attain than you’ll by spending $50 or $75 or $150 each month on a extra “professional” e-mail platform.
As a result of you’ll really USE this software extra typically.
The better one thing is, the much less time it takes total, the extra you’ll suppose to make use of it. Not only for the massive information bulletins (album launch, new video, and so on.), however the little moments too. These fast messages the place it’s sufficient to snap an image at a gig, or on tour, and simply write a pair fast sentences.
The way in which persons are inundated with media today,you’ll have a better time getting somebody’s consideration if you happen to ship them a lot shorter emails, however extra typically.
Plus, fast real-time engagement together with your listing might be simpler as a result of it typically feels extra private. Emails sharing what you’re as much as within the second, or what you’re most enthusiastic about proper now, are extra pure to write down. They’re simpler to compose. And simpler to ship.
That’s why Fan Attain is ideal for sharing:
A single, album, or video (with robotically embedded play button)
Occasion particulars
A narrative from the highway
Enjoyable moments out of your studio
The which means of your track lyrics
A pic, hyperlink, suggestion, playlist, or social submit
A merch provide
And the rest you’ll be able to consider
Fan Attain is a foundational e-mail listing administration and messaging instruments to artists, and it’s already bundled into ReverbNation membership. You may simply import lists from different e-mail packages or signup sheets out of your concert events.
You too can seize contact data out of your web site guests utilizing our HTML 5 widget.
Need to construct your listing, nurture your relationship with followers, and enhance your gross sales and streams?
E mail is without doubt one of the most necessary advertising instruments that musicians have. And e-mail advertising doesn’t should be sophisticated.
The truth is, the simpler it’s, the extra typically you’ll talk together with your viewers. Providing you with extra probabilities to attach, encourage streams, promote merch, and promote excursions. Plus, the extra you ship emails, the higher you’ll get at crafting efficient messages.
And in the case of e-mail instruments, don’t pay one other service for one thing that comes included with ReverbNation!
