1 in 4 Galaxy S24 consumers say this was the rationale for purchasing the cellphone

April 2, 2024

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By many metrics, the Galaxy S24 is successful. Samsung emphasised closely on the synthetic intelligence (AI) options of its new telephones in the course of the unveiling course of and it seems just like the attendees had been all ears because the wager has performed off.

Samsung’s heavy deal with AI is already impacting client behaviour, per insights agency Kantar Worldpanel. The South Korean big often markets the {hardware} strengths of its telephones, akin to their vibrant display and high-resolution cameras, to promote them, however with the Galaxy S24, AI options took priority.

1 in 4 Galaxy S24 consumers selected the cellphone due to its AI capabilities

In response to information collected in France, Germany, Nice Britain, Italy, Spain, the US, and Australia, AI was the primary motive for 1 / 4 of Galaxy S24 consumers to decide on the cellphone.

Out of those consumers, 28 p.c had been impressed by the Galaxy S24‘s real-time translation options, 24 p.c had been within the digital camera capabilities, and 17 p.c needed the circle to look characteristic.

The report would not pass over the truth that the Google Pixel 8 additionally comes with a myriad of AI-powered options. It says that many Pixel 8 consumers purchased the cellphone as an alternative of a regular cellphone due to its AI capabilities.

That mentioned, it is too early to foretell whether or not AI will drive up smartphone shipments significantly.

As extra smartphone producers develop, embed and efficiently persuade prospects of the advantages of generative AI, we’ll begin to see a shift in client consciousness and behavior. Whether or not AI will drive better gross sales volumes shouldn’t be but clear, however customers motivated by AI performance will behave in a different way when shopping for a brand new machine. What we might begin to see is producers packaging unique AI options into subscription affords, charging customers to entry them and constructing a brand new income stream.” – Jack Hamlin, Worldpanel’s World Shopper Insights Director

Apple is but to launch a cellphone that places AI entrance and middle and Kantar factors out that the corporate nonetheless managed to promote extra telephones than different firms. This will likely point out that customers view AI capabilities as residual advantages and they don’t seem to be the primary causes for purchasing a cellphone for many of them.

Educating customers about AI options and the advantages they might carry can affect choice making. However the query is whether or not customers would buy their handset anyway, and AI options solely providing a residual profit? With iPhone gross sales at a file excessive in most markets, Apple’s choice to not rush into AI doesn’t look like affecting gross sales but.” – Jack Hamlin

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