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The worth of property reveals for networks is underlined with new tech and advertising alternatives, on prime of embedded sponsorship, introduced by Seven’s Dream Residence.
In an Australian first Seven has partnered with Pinterest for the room reveals within the new sequence.
The partnership will permit viewers and Pinterest customers to discover the room reveals, curate their very own “dream houses” on-line and purchase merchandise from key program sponsors. After every episode, the room reveals will likely be dropped into boards on Pinterest, with viewers capable of look by and save inspiration for their very own residence renovation.
Pinterest can be launching a contest, Pinterest’s Dream Residence Curation Problem, the place viewers can curate their very own dream residence by mixing and matching their favorite designs and merchandise from the present on Pinterest. Every board on Pinterest will likely be judged and the winners will obtain a prize together with a ‘lifetime of financial savings’ (massive name!) from Three Birds Renovations.
Seven West Media Chief Advertising and marketing and Viewers Officer, Mel Hopkins, mentioned: “We’re actually enthusiastic about and happy with this distinctive partnership with Pinterest, which could have large advantages for viewers and sponsors.
“Seven and Pinterest recognised a need amongst viewers to lean into key moments in Dream Residence and have their say. This partnership supplies a brand new and compelling method for individuals to attach with a program.
“On the similar time, this integration closes the loop with the cross-screen expertise in a contextually related method the place individuals can have interaction, curate and store immediately with Dream Residence,” she mentioned.
Pinterest Managing Director Australia and New Zealand, Melinda Petrunoff, mentioned: “We’re thrilled to be partnering with Seven in a method that Pinterest has by no means performed earlier than.
“Aussies love trying to find and pinning their favorite concepts for residence renovations and now Dream Residence viewers could have the chance to interact with the present in a method that naturally enhances their viewing expertise. Not solely can they discover the dream houses on Pinterest, however they’ll additionally take motion and buy gadgets they love for their very own residence.”
Dream Residence additionally incorporates 7CIC, new shoppable, in-content premium advert product on 7plus through LG.
A “store now” button seems and invitations viewers to make use of their distant to open a full display advert with model messaging and QR code to direct individuals to the shopper’s web site.
Christopher Fifer, Nationwide Head of Program Partnerships, 7RED, mentioned: “As viewing habits continually change, an all-screens method for our companions is right to ship larger attain for his or her model campaigns.
“We’re thrilled to have LG prolong their affiliation with Dream Residence and accomplice with us for the launch of 7CIC on 7plus.
“LG is built-in all through this system, and viewers will have the ability to instantly store the LG suite of merchandise. Due to 7CIC, Dream Residence will drive certified 7plus customers to LG’s shoppable vacation spot, whereas on the similar time making a deeper model affinity with LG. Our shared viewers obtain a larger content material expertise, because the content material will pause whereas they store,” he mentioned.
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