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On Sunday evening Seven and 9 had been locked in a TV battle at 7pm with their huge actuality reveals, cut up by jsut 14,000 viewers.
In the meantime 10 was screening The Sunday Venture trailed by 700,000 viewers, leaving MasterChef Australia to do all of the heavy lifting when it started thirty minutes later.
Over the previous ten weeks, 10’s Sunday share has trailed behind ABC eight instances.
10 has beforehand commented it needs viewers to know that its huge leisure reveals are 7:30 choices, however viewers on 9 and Seven are clearly educated that weekend begin instances differ to weeknights.
So why is 10 giving different networks a 30 minute benefit in 2024?
Is it as a result of The Sunday Venture runs for an hour? If that’s the case, ought to it think about half-hour editions on Sundays, or transfer to a 6pm begin, particularly given it runs a 90 minute information service for no discernable cause?
TV Tonight requested three critics fo their views on the subject.
TV Critic Colin Vickery stated, “Certainly it’s time for Channel 10 to rethink its technique. Seven and 9 determined way back that it’s game-on at 7pm and when their two reveals common round 1 million viewers nationally the viewers clearly agrees.
“10’s choice for a 7.30pm begin feels caught prior to now and the scores mirror that.
“The Sunday Venture was crushed by Farmer Desires A Spouse and Journey Guides between 7pm and seven.30pm on the weekend simply gone. MasterChef Australia was left to play catch-up. Issues gained’t get any simpler when Dream Dwelling comes into the combo.
“Viewers have spoken. 10 must hear.”
TV Historian Andrew Mercado agreed.
“It appears weird that 10 do no matter Seven and 9 do, however they begin each scores week being completely different and tanking due to it. Simply run The Sunday Venture from 6-7pm and be completed with it,” he steered.
However James Manning Editor-in-Chief at Mediaweek was not so fast to name for a revamp.
“10 should have weighed up the ramifications of overhauling their Sunday evening schedule instances,” he stated.
“Whereas it is sensible to start out their present 7.30pm applications at 7pm, there can be penalties. The Venture stays an import model at 10 and there can be an affect transferring that 6pm the place it’s face to face with two of the most-watched hours of the week – Seven Information Sunday and 9 Information Sunday.
“The larger query round this topic is likely to be the place is 10 with The Venture and the way can it’s refreshed whether it is to take care of its essential instances slots?”
10 was approached for remark.
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