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AWAL Appoints UK Government Management Workforce


Matt Riley Elevated to Managing Director with Victoria Wants and Sam Potts Promoted to Senior Vice Presidents

London – Could 2, 2023 – AWAL right this moment introduced the appointment of its UK govt management workforce. Efficient instantly, Matt Riley has been named Managing Director. Primarily based in London, he’ll report on to Paul Hitchman, President of AWAL. Victoria Wants and Sam Potts have been elevated to their respective roles as Senior Vice President for AWAL. Each executives will report back to Riley. 

In his position, Riley will broaden his present oversight because the Firm’s Head of A&R, working carefully with Hitchman and AWAL CEO Lonny Olinick to signal new artists and develop AWAL’s rising world roster. Since becoming a member of AWAL in 2014, Riley has been answerable for signing artists which have reached greater than a billion streams together with Bruno Main, Rex Orange County and Tom Misch. Moreover, he’s supported the event of worldwide artists Eloise, Lovejoy, MorMor, Shay Lia and The Wombats.

Because the Firm’s new Senior Vice President, Wants will add the UK market to her present worldwide advertising remit for AWAL, persevering with to drive all world artist campaigns and releases. Previous to her appointment, Wants served as Vice President of Worldwide Advertising for AWAL since 2020, supporting marketing campaign launches for notable artists corresponding to JVKE, Jungle, lady in purple and Lizzy McAlpine. 

Potts joined AWAL in 2019, as Vice President of Promotion, overseeing the Firm’s UK and worldwide digital accounts workforce, driving promotional technique with streaming platforms, in addition to overseeing UK radio and TV promotion technique for AWAL artists. In his new position as Senior Vice President, Potts will proceed to work carefully with the manager management workforce to maximise viewers improvement and development methods for AWAL artists throughout digital and conventional media.

In making the appointments, Hitchman mentioned, “AWAL’s mission is to be the world’s finest artist improvement firm and, by creating a brand new management workforce for the UK that spans A&R, advertising and promotion, we now have the entire abilities and focus to ship on that goal for UK artists. Matt, Victoria and Sam have all confirmed themselves as market leaders of their respective fields and have extremely complementary abilities. The mix can be an unstoppable pressure as we glance to take the AWAL enterprise to the following degree within the UK.”

Riley continued, “I’m actually completely happy and tremendous energised having shaped a formidable management workforce with Sam and Victoria. We’re working onerous day-after-day to construct a unbelievable workforce and tradition at AWAL, delivering unbelievable outcomes for our artists via onerous work, storytelling and above all a dedication to artist improvement.”

“To be a part of AWAL UK’s management driving the following part of the enterprise with Matt & Sam is extremely thrilling,” mentioned Wants. “Working with our impressively strategic, collaborative & artistic advertising groups day-after-day, it’s a privilege to have the ability to inform the tales of our artists and discover audiences for his or her music in all corners of the world.”

Added Potts, “Seeing the corporate and our artists develop is what will get me up within the morning and I’ve by no means loved coming to work this a lot. We’re having extra success now than at any level in AWAL’s illustrious journey from startup to future going through file firm and are uniquely positioned to be the house of maverick and uncompromising artists with world ambition.”

The announcement of the brand new management workforce comes as AWAL has seen singles chart success this 12 months with a debut High 40 chart entry with Lovejoy’s ‘Name Me What You Like’ and two tracks within the Official UK High 40 largest songs of 2023 thus far; JVKE’s ‘Golden Hour’ and Lizzy McAlpine’s ‘Ceilings’ – which not solely spent 7 weeks within the UK High 10 singles chart, it charted in 15 territories worldwide.




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