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Pleasure Private Care underneath the aegis of RSH International, introduced its collaboration with Shah Rukh Khan because the model ambassador for the face wash class of Pleasure Private Care. JOY Lemon Face Wash, amongst the flagship merchandise of the corporate, will probably be endorsed by Khan, alongside Sanya Malhotra, who has been the model’s ambassador for the previous yr. The star duo, Shah Rukh Khan and Sanya Malhotra, will probably be featured within the upcoming business of the model that’s set to be launched in the course of the IPL 2024. Leveraging its two-year partnership as an affiliate sponsor of the Kolkata Knight Riders, Pleasure Private Care goals to maximise visibility and influence throughout this high-profile occasion.
Shah Rukh Khan onboards as model ambassador for Pleasure Private Care’s face wash class
Pleasure Private Care’s dedication to gender equality and inclusivity completely mirrors the values upheld by its model ambassador, Shah Rukh Khan. Famend for his vocal assist of girls’s empowerment, Shah Rukh Khan has captured the hearts of girls throughout generations. This shared ethos makes this collaboration a robust conduit for spreading the model’s message far and vast.
Commenting in regards to the affiliation Sunil Agarwal, Founder and Chairman, Pleasure Private Care (RSH International) expresses, “With the face wash class accounting for roughly 2500 crore, this collaboration signifies our dedication to creating a measurable influence by increasing our market share inside the class. Furthermore, Shah Rukh Khan’s influential presence in our nation will allow us to attach with audiences throughout the size and breadth of the nation.”
Poulomi Roy, Chief Advertising and marketing Officer at Pleasure Private Care (RSH International), additional commented, “Mr.Khan is an iconic determine famend for his vocal advocacy for gender equality and inclusivity. He shares a synergy in his values with our model. Moreover, we’ve got been related to KKR for the previous two years and this yr, with Mr.Khan approaching board for our face wash class, we will probably be launching a high-voltage marketing campaign that includes him. The marketing campaign will probably be leveraged via each TV and digital media, making certain most attain and engagement.”
Commenting on the affiliation Shah Rukh Khan stated, “I’m delighted to associate with Pleasure Private Care because the model ambassador of the facewash class. It’s a progressive model, with a refreshing method that shuns unrealistic magnificence beliefs and prioritizes inclusivity in its thoughtfully crafted campaigns. I am desirous to embark on this thrilling journey with them.”
Pleasure has persistently been an advocate for social causes and inclusiveness, evident of their impactful marketing campaign, “#JustEmpowerOne,” which goals to boost consciousness and empower survivors of acid assaults. The model has additionally partnered with Gujarat Giants this yr, as an affiliate sponsor for the Girls Premier League collection. By means of the collaboration with the Gujarat Giants, Pleasure isn’t just endorsing a sports activities staff however actively partaking in a cultural dialogue, difficult outdated perceptions the place people are free to pursue their pursuits, whether or not in magnificence or sports activities, with out conforming to limiting stereotypes.
Moreover, an thrilling rap music video that includes the celeb ladies cricketers Mithali Raj, Harleen Deol, Sneh Rana, and Shabnam Shakil penned by Shikha Makan has additionally been rolled out.
ALSO READ: Shah Rukh Khan joins forces with Suhana Khan for Aryan Khan’s streetwear model in new video: “Love you each”
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